Attention and time are our most precious commodities. Instinctive drives within us cause us to spend them irresponsibly.
Social networks and online advertising enable micro-propaganda to be effective. There is no need for mass broadcasting when just a few hold the levers of power.
Social media firms like Facebook are able to monitor your emotional state, and they advertise on this basis. All the incentives align for Facebook and others to manipulate your emotions.
There’s an interesting split among the world’s biggest companies between those that spend at their users, and those that collect spending from them.
Advertising is assault – a psychological bombardment of the mind. Learn how to spot these assaults, how to avoid them, and how to fight back.