There is an illusion of truth created when a statement is sufficiently repeated. What does this mean for you, and for society?
Much of human behavior is evolved specifically for memetics. Find out how memes create impulses within you.
Frame control is a tool that can be used to manipulate memetic momentum. It is a guerilla tactic that can allow a smaller operator to survive massive, coordinated attacks. Learn how to use this to your advantage.
Corruption is a viral and terminal illness that sweeps through societies. It infects those it touches, and begins the slow demise of their societies.
Memes are subject to selection pressure, just as genes and organisms are. The fitness of a meme to its particular environment determines how long it survives.
Memes live in the mind like plants in a garden. Be a careful steward of what’s growing in yours.
Whenever we signal something – and we all do – it must be costly. Cheap signaling is worth nothing.
Information overload creates an unprecedented need for narrative. Smart operators will seize the moment.
Repetition is what makes things go viral. The effects of this dynamic are deeper than they appear on the surface.
Bad ideas are everywhere. Some have been around for centuries, or longer. How do they survive for so long?