Advertising Is Assault

Advertising is assault – a psychological bombardment of the mind. Learn how to spot these assaults, how to avoid them, and how to fight back.

Advertising Is Problem Creation

Brands and companies advertise to sell more products and services. But people don’t buy things unless they have a problem that needs a solution. Ad men are hired to sell things. So they need to:

  • Create a problem, or
  • Fix your problem, but only with the brand that’s paying them (a problem within a problem)

If you don’t have any problems, then brands have nothing to sell you. If they can create a problem for you, then they can offer a solution.

Advertising Creates Problems By Manipulating You

Ads are designed to create problems by making you feel inadequate. There is nothing a corporation loves more than making you feel you need their product. If you need it, you’re guaranteed to buy, now or in the future.

To create need where none exists, it is necessary to take directly from someone, or to manipulate their reality. Your mind makes your reality, and if a brand can influence your mind, they can create a problem for them to solve.

Here are a few common “fake problems” that advertising creates:

  • Your food is not tasty enough
  • Your beer is not cold enough
  • You are not cool enough
  • You are not smart enough
  • You are not fit enough
  • Your wife/girlfriend does not think much of you
  • Your car is not new/safe/big enough

Nobody Is Resistant To Advertising

A common objection to anti-ad arguments is the claim that “I am resistant to advertising”, “ads don’t affect me”, or something to that effect. Bullshit – nobody is resistant to ads.

Companies spend over half a trillion dollars a year on advertising. If advertising doesn’t work, why do companies spend so much? Remember that essentially every tech “giant” – Google, Facebook, Twitter – is sustained entirely on ad revenue. Every TV station is sustained by ad revenue. What remains of the newspaper industry is sustained by ad revenue. Ads are plastered throughout public transporation, air travel, and taxi cabs. Public spaces – city plazas, town squares, public parks – have ads on billboards, and ad installations. So much money is spent on ads that it is literally funding the tech boom, paying for all the media you consume, and subsidizing your travel. Almost everything “free” is funded by ads.

Corporations throw billions upon billions every year at the ad men, because they understand memetics. The more they spend, the better chance they have in the war for attention. The more attention they get, the more they become a source of information – and information is powerWhat we see and hear influences us on a subconscious level – you have no choice. That is the genius of advertising, and why nobody is resistant.

Advertising Is Non-Consensual

I’ll keep this section short. In 99% of cases, nobody is choosing to see an ad. They’re choosing to do something else, and the ad is forced on them. Even if you ignore it, they will get you through sheer volume. Ad after ad. New medium after new medium. Any open space is liable to be plastered with a new commercial.

Advertising Is Psychological Assault

Everything about advertising is a calculated assault on your mind. You think companies are spending trillions of dollars every decade, and not using psychology and science to their advantage? If there is anything they can do to capture your mind, they will do it – there are no morals in the ad world.

Commodities And Mind Manipulation

Consider the most basic form of advertising – brand awareness for commodity products. Why are there thirty different paper towel brands? All of them are literally rolls of dimpled paper that soak up moisture. It is impossible for there to be sufficient differentiation in the market that all of these brands are competing on features. Commodity brands have to manipulate your mind to make you choose one over another, where no difference exists. Is this one really stronger than the other? Does this cute bear on the packaging mean it’s better? Of course not. Not only is this distinction bullshit, but you are paying for it, because these advertising budgets are reflected in the price of the product.

Have you ever felt a stigma over “store brand”? Store brand goods only exist for commodities, where there is practically no difference between any of the items on the shelf. They are often made right next to each other, in the same factories, but go into a different box at the end of the line. If you look down on store brand goods, your mind has been assaulted. You are paying extra for the luxury of being manipulated.

Self-Esteem And Consumer Products

“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.” – Tyler Durden, “Fight Club”

Differentiated products sell themselves by trying to create inadequacies in your life. Your phone’s camera isn’t good enough; your burger isn’t big enough; your car isn’t sleek enough. Advertising glamorizes stuff you don’t need, creating a social pressure to buy. “Keeping up with the Joneses” turns to real life; as others fall prey to this messaging, it increases the chances that you will, too.

Consumerism depends on a false sense of need, and sells an impossible lifestyle that causes psychological trauma. Think of these examples:

  • Ads tell men and women they need to be shredded and ridiculously fit to be attractive
    • But they also hawk processed food and La-Z-Boys
  • You need to be hard-working and driven
    • But you should also be drinking heavily at every social occasion
  • You need to be dressed in the latest clothes to be stylish and attractive
    • But you also need these teeth whitening products
      • But you should also be drinking Starbucks coffee!
        • And if you can’t sleep, take this Nyquil!
          • Rough morning! Take Advil…

The narrative never ends – there are a million things you should be doing. A million ways in which you’re failing. An ad will never tell you that you have enough, and that you can change yourself from within. You will always need to buy something.

And if you don’t, they’ll keep spending until not “buying in” is strange enough to make you an outcast. No Facebook? You don’t drink? What kind of ugly bitch doesn’t wear makeup? Why do you buy this bootleg brand toothpaste? Why aren’t you on iMessage? Who drives a Datsun? What do you mean you “don’t eat carbs”? What kind of person doesn’t use shampoo? And so on. None of those examples are necessary, superior, or even healthy. But I’m sure you can imagine someone saying them. That is, if you haven’t said so yourself or had someone say something similar to you already.

Hurting With One Hand, Hawking With The Other

Companies will shamelessly use advertising to manipulate even their own employees. Wal-Mart will pay its workers minimum wage, while advertising thousand-dollar grill sets and having employees walk past a wall of 50+ inch televisions every day. Abercrombie will short-shift employees, then have the gall to sell its shitty clothes back to workers it brainwashed into thinking they were a privilege. Big Pharma will move the manufacture of its drugs abroad, decline to give workers health insurance, and then charge exorbitant amounts for basic medications. Ford will move factories to Mexico, and then sell the dream of an expensive Mustang to the newly unemployed workers. No company has your interests at heart, and if you’re working for them you’re being exploited twice.

Advertising Is An Assault On Your Health

If you let advertising run your mind, it will drive you into an early grave. Think about this:

  • Advertising told us tobacco was healthy
  • Ads still sell alcohol as a stress-free, no-side-effects beverage
  • Fast food chains advertise ever-bigger, ever-unhealthier meals, for ever-cheaper prices
  • Pharmaceutical companies push medications through the TV – take this pill and your problems are solved!
    • Boner pills, antidepressants, weight loss drugs, smoking cessation… it is never ending
  • The media monolith sells more bullshit to keep you in your seat
    • Watch the movie the critics are raving about!
    • TV’s number one new comedy!
    • This new game is SO ADDICTIVE – millions are playing!
    • Catch the UNMISSABLE matchup in Thursday night’s game!
    • Just don’t leave your seat, alright? Stay tuned! You wouldn’t want to miss out – everyone else is watching!
  • Can’t afford all the shit we’re telling you to buy? Well, we have just the card for you…

Advertising is making you:

  • Fatter
  • More dependent on alcohol
  • Dumber
  • More liable to take prescription drugs
  • More sedentary
  • More jealous
  • More stressed
  • Less focused and present
  • More in debt
  • Lazier

Health is a mindset, and doesn’t come in an easy product, pill, or solution. The only things that do are entertainment and various poisons. The ad industry will sell you the poison, and the fake antidote. But the only remedy is to pull the plug.

How To Fight Back

Trillions of dollars in media buying and psychological studies are being spent to influence you in the deepest reaches of your subconscious. You can fight back against advertising, but you can never win – only limit and avoid. Every ad you see is an attack, and you’ve been attacked so many times that you have probably lost some battles permanently.

Here’s how to limit the effects of advertising:

  • Avoid:
    Avoid advertising wherever possible. Stop watching broadcast TV – use Netflix-type services instead. Stop watching live sports – use free internet streams. Stop watching the news – it is all bullshit. Use online ad-blockers, like uBlock Origin. Don’t read the newspapers. The media will never speak for you, so stop listening to them speak for others. That includes the advertisers.
  • Limit:
    Your mind is infected by the bullshit memetics that the advertising industry has been assaulting you with since birth. But you can use positive memetics to change your thinking. As you avoid advertising, those memes become less “viral”. Replace them with new, constructive memetics to boost your self-esteem, and make those viral. Your mind makes your reality, so cleanse your mind of all the slogans, logos, jingles and other shit, and start taking control of how you perceive the world.

As media consumption moves online, and more and more people use ad blockers, there is a moment of reckoning for the industry yet to come. But trillions of dollars in corporate influence won’t die quietly – we will see more and more subtle forms of advertising, such as “native content”. Keep an eye out, and keep avoiding the ad assault – for your mental and physical health.

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